With over 10 years experience working in various independent businesses, Sanjay decided to start his own business in 2017. A keen sportsman who plays Cricket, Squash and is an ultra runner, Sanjay was determined to start a business that not only helped others reach their physical and mental potential but also gave back to the local community. As such the acquisition of Keech Hospice and Luton Town Football Club as associated organisations is the start of an ambitious journey to build a vibrant and innovative brand to help improve the health and wellbeing of the people of Luton, whilst raising awareness of the local hospice. Sanjay was born in Luton and has lived here his entire life and as such has a close affinity with the town.